Community Questions The right quotations as senior digital marketing manager

  • The right quotations as senior digital marketing manager

    Maria created 1 year, 2 months ago 2 Members · 10 Posts
  • Maria

    August 29, 2019 at 4:23 pm

    When I start a quotation I always consider the strategy as something which is separate from the final quotation because it requires a lot of study before its application. As regards a social media marketing quotation (which includes community management, storytelling, creative graphics when possible, a brand strategy in the content, and ads), if you are a senior expert, what do you think the right price should be monthly, approximately? How many posts per week? What should I consider?<br>

  • Ben

    August 29, 2019 at 8:05 pm

    Hi Maria, great question!

    Keeping the strategy work separate is a definite – this can eat up a lot of time and is higher value than the community management work, so should be prices higher accordingly. For example, you might charge €1,500-2,000 for a social media strategy doc.

    Then for the other activity you mention, it’s worth creating a budget spreadsheet with a new line for each piece of activity you’ll undertake, with a breakdown of the hours you’ll spend each month and the cost for that activity.

    So, using the activities you outline and an example day rate of €300 per day, you might put in the budget spreadsheet:

    – Content creation: 2 days per month, €600

    – Design: 1 day per month, €300

    – Content scheduling: 1 day per month, €300

    – Community management: 2 days per month, €600

    – Ad creation, optimisation and management: 2 days per month, €600

    – Reporting: 0.5 days per month, €150

    Total = 10.5 days per month, €2,550 (if my maths is correct!)

    You might also want to add in a line for account management, including phone calls, meetings and emails, as these can add up.

    As to how many posts per day or week you agree to, that’s up to you and depends on the client. You might say 3x Facebook posts a week, 3x Instagram, 2x LinkedIn and 5x Twitter for example, but that really depends on what industry and what the client expectations are.

    Hope that helps – I might even create a free budgeting template to download if that would be helpful?

  • Ben

    August 29, 2019 at 8:06 pm

    Also, when you say “Storytelling”, what would that involve? 

  • Maria

    August 30, 2019 at 7:07 am

    Hi Ben!

    Thank you so much for your brilliant reply! You made my day 🙂

    How many ADS per month do you consider monthly as regards this kind of quotation?

    Then, have you considered small, medium or big companies? I think that it could be good for medium companies. What are your thoughts?

    When I talk about storytelling I mean that there would be a story behind each post. I see so many SMM posting only to paste content. This is a very important point which makes the difference and that not all clients understand unfortunately. 

    Yes, it could be amazing if you could create a free budgeting template to download.

    Just another question, how do you find the right clients which understand the values of your services? Do you have some suggestions? I have met so many people selling services for nothing with very bad quality, but I do not want to understimate the big work you know there is behind our job.


    • Ben

      August 31, 2019 at 8:41 am

      In terms of how many ads, that really depends on the client and what their objectives are. Some might want to run loads, will others will run hardly any at all. I’d treat paid ads as a separate piece of work, rather than bundle it in with organic. They work differently and so need different approaches and strategies.

      As for small / medium / large companies, definitely aim or medium and large companies as they have more budget to play with and you can charge more.

      However, smaller companies might like a package so they can easily budget for what services they’ll get from you, so packaging up your offer for different levels is smart.

      Lastly, budgeting template is on its way! 😉

  • Ben

    August 31, 2019 at 10:45 am

    For finding higher quality clients, I would definitely avoid the freelancing platforms (eg fivver, upwork) and focus on meeting prospective clients face to face. That way, you can quickly tell who is going to be a good or high value client (and understand the value you I bring) compared to those that won’t.

    You may have to start with smaller projects that focus on a particular area of marketing. Once you prove the value you bring in that area, the client will recognise that and you can expand to other areas, increasing your fee in the process. That way, you start with a small client but grow them into a valuable, high-paying client.

  • Maria

    September 2, 2019 at 5:31 pm

    I completely agree with you Ben! Thank you so much for your wise and professional reply! Where can I find the budgeting template?

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