How'd you guys come up with the perfect name for your business?

How’d you guys come up with the perfect name for your business? I do communications and speechwriting and have had steady anchor clients for some time, but I’m looking to expand and make it more official.

I just use my name for my business as my clients work directly with me. But maybe if I get busier and need to take on someone else to help me I’ll come up with a name then.