Abraham Lincoln said: “He who represents himself has a fool for a client.” Abe was right. If he had not gone to the theater, he eventually might have said the same thing about lawyers who handle their own marketing. Lawyers are legal advisers. They know tort, statutes, rules, regulations and proper courtroom procedure. They can …
Search Engine Optimization refers to any activity that is intended to improve a website’s ranking in search results. Websites that rank higher in search results are perceived to be more credible, and websites that rank on the second page are often perceived to be less reliable. This perceived level of reliability often translates into traffic. Websites …
Have you ever tried to share a news story from your site to Twitter and realised there is no picture being pulled through to the Twitter Card? Twitter might have added the wrong image or you might have forgot to add an image and added after publication. Or perhaps the headline has changed and the …
I used a visual CV to show how I was right for the job I was applying for. Find out how I made the infographic and how you can make your own.
This is a guest post from Brad Shorr, Director of Content Strategy at Straight North, a B2B SEO, web design and PPC company. Half the challenge of cultivating freelance work is getting potential clients to open up their eyes to the opportunities — and the necessities — for Internet marketing. When potential or existing clients …
